I think a lot of film makers emphasize promotion over content. They promote, maybe too much. I am in a content building stage right now. Trying to get new content on new sites, Building new websites, making short films … etc etc. Its funny though if a short film gets 3000 views that is considered great, yet a prank video on youtube will get 500,000 views. At a certain point when I have a lot of blog posts, and a few more short films I intend to create youtube prank videos and other things like that where my name gets dropped or something.